The Apprentice and a new CBD for the city

This is a resource looking at rebranding or regenerating the CBD in an attempt to win back shoppers from the 'out-of-town' regional shopping centres. The resource is presented in the style of 'The Apprentice'. The aim is for students to present their ideas to attract people back to the CBD in a realistic but imaginative way. This could be completed as a group activity and will require two lessons to complete.